
Having recently sampled the product, I can safely predict that it will be a success. Each stick is a bit over three inches long, dotted with salt crystals. The pretzels I tried varied slightly in thickness, but each bite brought a healthy crunch. The all-natural sticks are made primarily with a mix of corn, potato and tapioca starches, and are also free of dairy, casein and egg.
For those who can't eat gluten, the natural comparison is to Glutino's pretzel sticks. Between the two, I give the nod to Snyder's. I found the Snyder's version airier and, well, more "pretzel-like" than Glutino's effort. In fact, as a gluten-eating consumer, I actually preferred the new gluten-free sticks to their wheat counterparts.
In the intangibles category, the Snyder's pretzels are made in the United States (in Hanover, Pennsylvania), while the Glutino ones are produced in Israel and imported by a Canadian company. (Hey, I love our neighbor to the north - Rush is my favorite band, after all! Just sayin'.)
Glutino's pretzels are made in a dedicated gluten-free facility. Snyder's equipment goes through a GFCO sterilization process before the pretzel sticks are produced to ensure they meet the GFCO standard of less than 10 parts per million of gluten.
The new Snyder's pretzels will be sold in 8-ounce bags, labeled with the GFCO seal, for between $3 and $4.
Whatever your pretzel preference, gluten-free consumers stand to gain from having more choices. Competition among companies inures to our benefit, fostering new and innovative products for the marketplace.
DISCLOSURE: While Snyder’s of Hanover provided product samples for me to review upon my request at no cost, such compensation did not influence my review. Neither I am nor any immediate family member is an employee, officer, director or agent of Snyder’s of Hanover or its respective parent, subsidiary and affiliated entities, advertising and promotional agencies. My full Disclosure Policy can be found toward the bottom right of each page on Gluten Free Philly.